Hi, I’m Elizabeth!
I’m a UX/UI & Product Designer with a decade of experience crafting digital experiences across industries—from e-commerce to higher education to agency.
My love for storytelling and human behavior led me to UX, where I geek out over the psychology behind user interactions and decision-making. With a background in digital marketing, I’m passionate about blending data-driven insights with creativity and empathy in all of my designs. My goal? To create intuitive, user-friendly designs that not only help businesses succeed but also resonate with users in meaningful ways.
Curiosity, creativity, and a bit of adventure fuel my work and life. When I’m not designing seamless digital experiences, you’ll find me hiking, experimenting in the kitchen, or practicing yoga to clear my mind. Take a look around, and let’s connect!
Experience
UX Designer II
The Home Depot
Jan 2024 – Present
As a UX Designer for the 7th largest global online retailer, I focus on optimizing the Product Details Page (PDP) experience — the primary conversion point on the The Home Depot website and mobile app — by creating user-centered design solutions for both B2C and Pro customers.
Accomplishments & Highlights
- Led the migration of legacy UI to a new design system, redesigning 20+ PDP features to improve usability and cohesion, which resulted in an 11% increase in add-to-cart conversions.
- Facilitated a comprehensive UI overhaul of the main product image gallery on PDP, improving visual design and interaction flow to create a seamless browsing experience for users, resulting in increased time-on-page and reduced bounce rates
- Designed the company’s first Black Friday promotion experience on PDP, featuring an event timer that highlighted sale items, driving a record $3.6M in Black Friday sales
UX Designer I, Content
The Home Depot
Nov 2021 – Jan 2024
In this hybrid UX Design-UX Content Strategy role, I streamlined high-friction, content-heavy user experiences across The Home Depot website and mobile app by leading user research to uncover pain points and redesigning user flows, improving clarity/usability and reducing time on task by 27%.
Accomplishments & Highlights
- Composed a holistic UX content design strategy to guide users in discovering in-store clearance items across the online shopping journey, unlocking $30M in potential revenue and recognized by executive leadership
- Designed a user-focused refrigerator fit calculator tool enabling customers to accurately measure their space and select the right appliance, addressing a key customer pain point and reducing major appliance returns by 31%
- Overhauled the B2C and Pro account menu design and structure by conducting user feedback sessions and usability testing to inform information architecture (IA) decisions, increasing page findability by 90%
- Conducted a full-scale design governance initiative to streamline The Home Depot’s use of badging across the website, reducing visual clutter, improving user trust, and establishing a scalable framework for management of the badging component
Digital Marketing & UX Design Strategist
Georgia Institute of Technology (Georgia Tech)
Dec 2019 – Nov 2021
Georgia Tech is one of the nation’s top 10 public universities. As a Digital Marketer & UX Design Strategist, I led all digital marketing initiatives for the Undergraduate Admissions office, targeting prospective students through strategic email campaigns, website design, and the implementation of the department’s first SEO strategy. Additionally, I crafted feature articles and stories to engage audiences and strengthen the university’s digital presence.
Accomplishments & Highlights
- Independently led the complete redesign of Georgia Tech’s Undergraduate Admissions and Financial Aid websites utilizing a user-focused approach to improve its IA , visual design, and content structure, which resulted in a 44% increase in site engagement
- Increased first-year applications by 15% through developing and executing cross-channel marketing strategies and targeted email campaigns, boosting brand awareness among key audiences
Digital Marketing Specialist
Planes Companies
Aug 2018 – Dec 2019
Planes Moving & Storage, an agent for United Van Lines, is one of the largest residential and corporate logistics providers in the Midwest. As a Digital Marketing Specialist, I enhanced the company’s online brand positioning by leading website, SEO, digital advertising, and lead-generation initiatives in collaboration with agency partners. Additionally, I improved the company’s social reputation by facilitating social media campaigns and establishing effective review site response protocols.
Education
BA in Communication & Information Sciences
The University of Alabama, Tuscaloosa
Graduated Cum Laude
Like what you see? Download my resume for a deeper dive into my experience and career highlights.
Skills & Tools
What I do…
UX/UI & Product Design
Visual & Interaction Design
Prototyping & Wireframing
Information Architecture
Content Strategy & UX Writing
User Research & Usability Testing
User Journey Mapping
Customer Personas
Design Thinking
Agile Methodologies
Tools I use…
Figma & FigJam
Sketch
Adobe XD & Illustrator
Atlassian Jira & Confluence
Miro
HTML & CSS
Google Analytics
Quantum Metrics
UserTesting.com
dscout
Elizabeth Driver 